| 1 |  | Strategic brand management: Building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan . - 5th edition, Global edition. - Harlow, England : Pearson, 2020. - 621p. ; 28cm. - Swaminathan, Vanitha
Thông tin xếp giá: C25120002952 |
| 2 | | Strategic market management : Twelfth enition / D. A. Aaker, C. Moorman . - 12th Ed, ISE. - Hoboken, NJ : John Wiley & Sons, 2023. - 395p. ; 24cm. - Moorman, C
Thông tin xếp giá: C25210002943 |
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