| Loại tài liệu | Tư liệu ngôn ngữ (Sách) | | Chỉ số ISBN | 9781119802860 | | Mã ngôn ngữ | eng | | | HF5415.13 .A354 | | Tên tác giả | Aaker, D. A | | Tác giả liên quan | Moorman, C | | Thông tin nhan đề | Strategic market management : Twelfth enition / D. A. Aaker, C. Moorman | | Xuẩt bản,phát hành | 12th Ed, ISE. - Hoboken, NJ : John Wiley & Sons, 2023 | | Mô tả vật lý | 395p. ; 24cm
| | Tóm tắt/chú giải | The 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to sustainable competitive advantage a task that has become increasingly difficult over the years. In most markets, competitors are achieving parity in basic functional benefits. Digital disruption is shaking up most markets and challenging companies to find new sources of value and new business models. These are challenging and exciting times to lead companies full of opportunity and threat
| | Từ khóa | 1. Brand Management. 2. Digital Marketing. 3. Marketing Strategy. 4. Marketing Strategy Management. |
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