| 1 |  | Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College . - 15 [edition]. - Boston : Pearson, 2016. - xxii, 692 pages,118 variously numbered pages : color illustrations ; 29 cm. - Keller, Kevin Lane, 1956-
Thông tin xếp giá: C18120002165 |
| 2 | | Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller . - Upper Saddle River, N.J. : Prentice Hall, 1998. - 590tr. ; 28cm. -
Thông tin xếp giá: A13120000764, C16120000671 |
| 3 | | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller . - 4th ed. - Boston : Pearson, 2013. - xxviii, 562 p. : col. ill. ; 29 cm. -
Thông tin xếp giá: C18120002163 |
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