| 1 |  | Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College . - Seventeenth edition. - Boston : Pearson, 2016. - 551 p. ; 29 cm. - Chernev, Alexander Keller, Kevin Lane
Thông tin xếp giá: Ấn phẩm chưa sẵn sàng phục vụ bạn đọc |
| 2 | | Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller . - Upper Saddle River, N.J. : Prentice Hall, 1998. - 590tr. ; 28cm. -
Thông tin xếp giá: A13120000764, C16120000671 |
| 3 | | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller . - 4th ed. - Boston : Pearson, 2013. - xxviii, 562 p. : col. ill. ; 29 cm. -
Thông tin xếp giá: C18120002163 |
| 4 | | Strategic brand management: Building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan . - 5th edition, Global edition. - Harlow, England : Pearson, 2020. - 621p. ; 28cm. - Swaminathan, Vanitha
Thông tin xếp giá: C25120002952 |
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