| Loại tài liệu | Tư liệu ngôn ngữ (Sách) | | Chỉ số ISBN | 9780273779414 | | Mã ngôn ngữ | eng | | | HD69.B7 .S87 | | Tên tác giả | Keller, Kevin Lane, 1956- | | Thông tin nhan đề | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller | | Xuẩt bản,phát hành | 4th ed. - Boston : Pearson, 2013 | | Mô tả vật lý | xxviii, 562 p. : col. ill. ; 29 cm
| | Tóm tắt/chú giải | For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Supplement to Strategic Brand Management: Best Practice Cases in Branding, Strategic Brand Management, 4th Edition. A supplementary text to Strategic Brand Management, this title presents 16 case studies of the worlds strongest brands in addition to a host of brand management topics to provide relevant insight to the course
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