| Loại tài liệu | Tư liệu ngôn ngữ (Sách) | | Chỉ số ISBN | 9780357716403 | | Mã ngôn ngữ | eng | | | HD62.4 .P42 | | Tên tác giả | Peng, Mike W | | Thông tin nhan đề | Global business / Mike W. Peng, Ph.D | | Xuẩt bản,phát hành | Fifth edition. - Boston, MA : Cengage Learning, [2023] | | Mô tả vật lý | 652p. ; 28cm
| | Tóm tắt/chú giải | This comprehensive text provides insights into the complexities of operating in the international business environment. Ideal for college and university courses, it typically covers key areas such as: Foundations of global business and strategy. Institution-based and resource-based views. Entering and operating in foreign markets. Managing international operations. Global economics, finance, and marketing. Cultural differences and ethics in global business
| | Từ khóa | 1. Commerce international. 2. Globalization. 3. International business enterprises. 4. International economic relations. 5. International trade. |
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