| Loại tài liệu | Tư liệu ngôn ngữ (Sách) | | Chỉ số ISBN | 9780133856460 | | Mã ngôn ngữ | eng | | | HF5415.13 .M36 | | Tên tác giả | Kotler, Philip | | Tác giả liên quan | Keller, Kevin Lane, 1956- | | Thông tin nhan đề | Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College | | Xuẩt bản,phát hành | 15 [edition]. - Boston : Pearson, 2016 | | Mô tả vật lý | xxii, 692 pages,118 variously numbered pages : color illustrations ; 29 cm
| | Tóm tắt/chú giải | The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts
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