| Loại tài liệu | Tư liệu ngôn ngữ (Sách) | | Chỉ số ISBN | 9781292725833 | | Mã ngôn ngữ | eng | | | HF5548 .D54 | | Tên tác giả | Chaffey, Dave | | Tác giả liên quan | Arturi, Tanya, Edmundson-Bird, David | | Thông tin nhan đề | Digital business and e-commerce management / Dave Chaffey, Tanya Arturi, David Edmundson-Bird | | Xuẩt bản,phát hành | Eighth edition. - Harlow, England : Pearson, 2024 | | Mô tả vật lý | 638 p. ; 27 cm
| | Tóm tắt/chú giải | Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes
| | Từ khóa | 1. Digital business. 2. Electronic commerce. |
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