| 1 |  | Consumer behavior / Leon G. Schiffman, Joseph L. Wisenblit . - 11 edition. - Boston : Pearson, 2015. - 492p. ; 29cm. -
Thông tin xếp giá: C15120000282 |
| 2 | | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh . - 12 edittion. - New York : McGraw-Hill Irwin, 2013. - 772p. ; 27cm. + 1 CD. -
Thông tin xếp giá: C15120000281 |
| 3 | | Consumer behavior : implications for marketing strategy / Del I. Hawkins . - 6th ed. - New York, 2011. - 654p. ; 28cm. - Best, Roger J Coney, Kenneth A
Thông tin xếp giá: C16120000816 |
| 4 | | Marketing 5.0 :Technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan . - Hoboken, New Jersey : Wiley, 2021. - 206p. ; 24cm. - Kartajaya, Hermawan Setiawan, Iwan
Thông tin xếp giá: Ấn phẩm chưa sẵn sàng phục vụ bạn đọc |
| 5 | | Strategic brand management: Building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan . - 5th edition, Global edition. - Harlow, England : Pearson, 2020. - 621p. ; 28cm. - Swaminathan, Vanitha
Thông tin xếp giá: Ấn phẩm chưa sẵn sàng phục vụ bạn đọc |
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