| Loại tài liệu | Tư liệu ngôn ngữ (Sách) | | Chỉ số ISBN | 9781292220178 | | Mã ngôn ngữ | eng | | | HF5415 .P75 | | Tên tác giả | Kotler, Philip, author | | Tác giả liên quan | Armstrong, Gary (Gary M.), author | | Thông tin nhan đề | Principles of marketing / Philip Kotler, Gary Armstrong | | Xuẩt bản,phát hành | Seventeenth edition. - Hoboken : Pearson Higher Education, 2018 | | Mô tả vật lý | xxiv,707 pages ; 29 cm
| | Tóm tắt/chú giải | Help students learn how to create value through customer connections and engagement: In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework
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