| Loại tài liệu | Tư liệu ngôn ngữ (Sách) | | Chỉ số ISBN | 0471169447 (pbk. : acid-free paper) | | Mã ngôn ngữ | eng | | | HF5415.1265 .I53 | | Tên tác giả | Helmstetter, Greg, 1967- | | Thông tin nhan đề | Increasing hits and selling more on your Web site / Greg Helmstetter | | Xuẩt bản,phát hành | New York : Wiley Computer Pub., 1997 | | Mô tả vật lý | x, 374 p. : ill. ; 24cm
| | Tóm tắt/chú giải | Part I: Developing Your Web Strategy: 1. The State of online Commerce: Today and Tomorrow; 2. Competitive Advantage; 3. Scale and Scope: How Big Do You Want To Get?; 4. The Most Important Decision You Will make: Choosing Your Business Model; 5. minimizing Your Investment; Part II: Site promotion: Generating Hits: 6. Planning a promotional Campaign that Works; 7. Obsessing on Site traffic - Watch Those Numbers!; 8. Submitting Your Site to Every Directory in the World; 9. All Roads Lead to you: The art of Getting Links to; 10. Buying and Selling Advertising Online; 11. The Most Overlooked Opportunity to Promote your site; 12. Promoting your site to Newsgroups Without; 13. Hard-core E-mail techniques; Part III: Designing your site to make money; 14. Building a site around your business model; 15. Absolute Professionalism; 16. Designing your site's logic and navigation; 17. Forever under construction
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