| Loại tài liệu | Tư liệu ngôn ngữ (Sách) | | Chỉ số ISBN | 9781265069605 | | Mã ngôn ngữ | eng | | | HD62.4 .H55 | | Tên tác giả | Hill, C.W.L. (Charles W. L.) | | Tác giả liên quan | Allen, Franklin, Hult, G.T.M, Myers, Stewart C | | Thông tin nhan đề | International Business : Competing in the global marketplace / Charles W.L. Hill & G.T.M. Hult | | Xuẩt bản,phát hành | 15th Ed, ISE. - New York, NY : McGraw-Hill Education, 2025 | | Mô tả vật lý | 709p. ; 28cm
| | Tóm tắt/chú giải | Market-defining since its introduction, International Business: Competing in the Global Marketplace sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The text provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. It incorporates leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory
| | Từ khóa | 1. Competitive Strategy. 2. Global Markets. 3. Globalization. 4. International Business. 5. International Management. |
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