| Loại tài liệu | Tư liệu ngôn ngữ (Sách) | | Chỉ số ISBN | 9780357512364 | | Mã ngôn ngữ | eng | | | K1329 .G56 | | Tên tác giả | Peng, Mike W., Ph.D | | Thông tin nhan đề | Global Strategy / Mike W. Peng | | Xuẩt bản,phát hành | 5th Edition. - USA : Cengage Learning, 2021 | | Mô tả vật lý | 562 p. ; 24 cm
| | Tóm tắt/chú giải | The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter
| | Từ khóa | 1. Global Strategy. 2. International Business. 3. Strategic Management. |
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